Case studies

Real campaigns. Real results.

Every number is real. Every client is named. Open any row for the full breakdown.

17

Case studies

₹2 Cr+

Managed ad spend

25+

Brands

28.4K

Clicks

840

Conversions

$10.07

CPL

64%

CPL Drop

International B2B Google Ads, managed from India, delivering results in the UAE

What we did

  • Restructured the entire Google Ads account, separating Search, Display, and Performance Max into distinct campaigns with clear objectives and budget allocation for the UAE B2B market
  • Developed a high-contrast creative strategy specifically for the UAE audience, testing multiple visual approaches to identify what drove the highest click-through rates on Meta
  • Built layered audience targeting combining professional demographics, interest signals, and website retargeting to reach decision-makers in the biometric technology space
  • Migrated bid strategy from manual CPC to Target CPA automation, allowing Google's algorithm to optimise for conversions while we controlled the cost ceiling
  • Implemented full conversion tracking infrastructure from Day 1, ensuring every lead was attributed correctly across channels with no data gaps
  • Managed a deliberate 3-month scaling trajectory: Feb $8.82 CPL (testing) → Mar $27.84 (aggressive scaling) → Apr $10.07 (fully optimised at volume)

The result

Feb-Apr 2026: 62,700 total clicks, 1,679 conversions, $21,750 total ad spend. April was the breakout month, 840 conversions at $10.07 each, a 64% cost reduction from March while achieving the highest volume to date.

3M+

Reach

1,000+

Dealer Calls

<₹16K

Ad Spend

60 days

Timeline

Launching an FMCG brand across West Bengal with dealer network acquired through ads alone

What we did

  • Designed and launched two parallel Meta campaigns with distinct objectives, a Reach campaign for mass brand awareness and a Call campaign specifically for dealer/distributor lead generation
  • Implemented pincode-level geo-targeting across Kolkata and surrounding cities to ensure ads reached the exact areas where distribution was being built
  • Produced UGC-style video creatives featuring real taste-test reactions from everyday consumers, an authentic format that dramatically outperformed polished studio content
  • Created separate ad sets with different messaging for consumer awareness versus dealer/distributor acquisition, each with tailored creative and landing experiences
  • Deployed across Facebook, Instagram, and Audience Network simultaneously to maximise reach efficiency while keeping cost per thousand people under ₹3

The result

₹6,435 on reach → 3.1M reach. ₹9,470 on calls → 1,079 callbacks at ₹8.78 each. Launched IKON Chips across West Bengal with dealer network acquired through ads alone.

5.75x

Meta ROAS

6.1x

Amazon ROAS

₹18.3L

Amazon Sales

₹753

CPA

Full-funnel paid performance marketing across Meta + Amazon + SEO for a D2C consumer tech product

What we did

  • Built a full Meta Ads campaign architecture targeting parents of school-age children, with creative messaging focused on productive screen time and child learning outcomes
  • Structured Amazon Ads across all major campaign types, Sponsored Products for keyword capture, Sponsored Brands for category visibility, and Sponsored Display for retargeting
  • Created A+ Content on Amazon with detailed comparison charts, lifestyle imagery, and feature breakdowns, improving both conversion rate and organic ranking signals
  • Executed an aggressive SEO backlink campaign in Month 1, acquiring 113 backlinks including 40 from DA60+ domains to establish early domain authority
  • Managed Amazon campaigns generating 52,003 clicks and 83.1 lakh impressions across July, with continuous bid optimisation to maintain ROAS above 6x
  • Tracked organic search growth alongside paid, clicks increased from 253 to 299 and impressions from 3.48K to 3.79K in the first month of SEO work

The result

July 2025: 6.73M impressions, 80,561 clicks, ₹12,31,879 total sales, 230+ units sold. Amazon (Jul-Aug): 260 orders, ₹18,34,458 sales. 5.75x Meta ROAS + 6.1x Amazon ROAS simultaneously.

High

Lead Quality

Consistent

Volume

Lower

CPL

Ongoing

Retainer

Consistent high-intent diagnostic leads at a sustainable cost per lead

What we did

  • Rebuilt the entire Meta campaign from scratch with healthcare-compliant ad copy, ensuring all messaging met platform policies while still being compelling enough to drive action
  • Developed audience segmentation based on health condition intent signals, age brackets, and geographic proximity to the diagnostic centre, eliminating wasted spend on irrelevant audiences
  • Ran structured A/B tests comparing static image creatives against video formats, identifying that video testimonials from existing patients drove 2x higher engagement
  • Configured lead form ads directly within Meta's platform, reducing the friction between ad click and enquiry submission, which significantly improved conversion rates
  • Layered in a retargeting campaign from Month 2 onwards, re-engaging people who had visited the website or engaged with previous ads but hadn't yet booked an appointment

The result

Consistent delivery of high-intent leads. Significant improvement in lead quality, enquiries from people actively seeking diagnostic tests. CPL brought down considerably. Ongoing retainer.

214

Leads

₹35.64

CPL

₹7,627

Spend

72K

Reach

214 qualified property leads at ₹35 per lead

What we did

  • Chose UGC-style video ads as the primary creative format, showcasing properties through authentic walkthroughs rather than polished renders, which resonated more with real buyers
  • Implemented tight geo-targeting for the Mohali and Chandigarh real estate market, ensuring every rupee of ad spend reached people actively looking to buy property in these specific areas
  • Configured lead form ads with qualifying questions (budget range, timeline, property type) to filter serious buyers from casual browsers before they reached the sales team
  • Built lookalike audiences from the client's existing database of previous property enquiries, finding new prospects who shared characteristics with people who had already shown buying intent
  • Provided landing page recommendations alongside the ad setup, ensuring the post-click experience was optimised for conversion, not just the ad itself

The result

214 qualified leads at ₹35.64 per lead, 72,561 reach, 211,553 impressions, all from ₹7,627. UGC creatives outperformed polished studio ads consistently.

450+

Calls/Mo

₹15.46

CPC

18%

CTR

₹7.19K

Spend

450+ service calls/month at ₹15.46 CPC, target was ₹50

What we did

  • Launched Google Search Ads targeting high-intent keywords specific to RO water purifier servicing and installation in Kolkata, capturing people at the exact moment they needed help
  • Built an aggressive negative keyword list to block irrelevant searches, preventing budget waste on people looking to buy new purifiers, unrelated appliances, or DIY solutions
  • Configured call-only ad formats, making the phone call itself the conversion action, eliminating the need for a landing page and reducing friction to zero
  • Optimised the bid strategy specifically for call volume rather than clicks, a fundamentally different approach that prioritised actual business outcomes over traffic metrics
  • Set ad scheduling to peak service enquiry hours (early morning and evening), concentrating budget during the windows when people are most likely to call for home services

The result

465 clicks at ₹15.46 CPC with 18.03% CTR. Monthly call volume exceeded 450 qualified enquiries. CPC at less than a third of the ₹50 target.

1,500+

Followers

2.44M

Views

1.9M

Reached

+422%

Growth

From zero to 2M+ reach and 1,500+ followers in 90 days

What we did

  • Built the complete brand identity from scratch, logo design, visual identity system, colour palette, typography, and a documented brand voice that positioned them as trustworthy financial educators
  • Developed a dual-pillar social media content strategy combining financial education content (tips, explainers, market updates) with founder-led trust content (personal stories, behind-the-scenes)
  • Managed Instagram and Facebook end-to-end, from content ideation and creation to scheduling, publishing, community management, and engagement tracking
  • Ran Meta Ads alongside organic content to accelerate follower acquisition and reach, using the paid budget strategically to amplify the best-performing organic posts
  • Implemented SEO content and blog strategy for long-term organic visibility, ensuring the brand would continue growing even without active paid spend

The result

168 posts, 1,518 followers in under 90 days. 2.44M total views, 1.9M accounts reached with +422% growth. From no presence to a recognisable brand in Kolkata financial services.

4-5x

ROAS

SEO

Content

Blogs

Published

Links

Acquired

4-5x ROAS through SEO web content, product descriptions, and strategic backlinks

What we did

  • Conducted a full SEO audit and developed a keyword strategy specifically targeting Kashmir product searches with commercial buying intent, not just informational queries
  • Rewrote all product descriptions to serve dual purposes, ranking well in search engines while also being compelling enough to convert browsers into buyers on the page
  • Published SEO blog content consistently, targeting both informational keywords (Kashmir craft traditions) and commercial keywords (buy Kashmiri shawl online) to capture the full funnel
  • Executed strategic backlink outreach, building domain authority through placements on relevant editorial sites, craft directories, and food/lifestyle publications
  • Mapped all content to the buyer journey, awareness-stage content for discovery, consideration-stage content for comparison, and purchase-stage content for conversion

The result

4-5x ROAS through organic content alone. Product pages ranking for Kashmir crafts and food keywords, driving consistent converting traffic.

6x

Peak ROAS

SEO

Strategy

Seasonal

Targeting

Blogs

Published

Up to 6x ROAS during peak mango seasons with SEO content strategy

What we did

  • Built a seasonal SEO strategy specifically around mango variety keywords and gifting occasions, timing content publication to rank before peak demand periods hit
  • Wrote blog content targeting high-intent seasonal searches like 'Alphonso mango online delivery', 'fresh mango gift box', and variety-specific queries that spike during season
  • Optimised product pages to align with seasonal search patterns, updating titles, descriptions, and schema markup ahead of each mango season
  • Planned the content calendar around peak demand months, ensuring pages were indexed and ranking before the seasonal traffic surge began

The result

6x ROAS during peak season from organic search traffic. When seasonal demand peaked, the brand was already visible to buyers actively searching.

660K

Views/30d

493K

Top Reel

₹3L+

Revenue

100+

Customers

660K+ views/month, ₹3L+ revenue, purely through organic content

What we did

  • Developed an end-to-end social media content strategy and production pipeline for a brand-new nail salon, starting from literally zero followers with no existing digital presence
  • Built content pillars around nail art showcases, behind-the-scenes process videos, lifestyle aspiration content, founder trust-building, and local Kolkata identity, giving the account depth and variety
  • Adopted a reel-first content approach, every piece of content was optimised for Instagram's short-form video algorithm, prioritising watch time, saves, and shares over likes
  • Wrote and filmed scroll-stopping hooks tailored to the target audience (women 18-35 in Kolkata), 'Save these NAIL INSPO for your next appointment', 'Baddie era never expires', 'Best friends nail date'
  • Produced all video content in-house, scripted, shot, and edited in vertical format with professional quality but an authentic, native feel that didn't look like advertising
  • Published 67 posts maintaining a consistent schedule, building both algorithmic discoverability and audience trust through reliable content output
  • Optimised the profile bio, highlights, and WhatsApp CTA specifically for appointment booking conversion, turning profile visitors into paying customers

The result

660,100 views from 461 followers, 1,432x view-to-follower ratio. Top reel: 493K views. 100+ customers, ₹3L+ revenue in under 60 days. Zero ad spend.

Script

Pre-prod

Shoot

Production

Edit

Post-prod

Multi

Formats

High-quality video production translating technical drone technology into compelling visual content

What we did

  • Developed the full pre-production package, script, shot list, and storyboard, all aligned to Aereo's specific technical product benefits and target audience of enterprise buyers
  • Executed a professional shoot combining drone footage, detailed product showcases, and spokesperson segments, capturing the technology from multiple angles and use cases
  • Edited the final content into multiple format-specific cuts, social media vertical videos, a website hero video, and ad-ready horizontal cuts for paid campaigns

The result

Professional visual identity for Aereo's drone products. Client: 'Their ability to understand technical nuances of drone technology and translate them into high-quality visual content was impressive.'

SEO

Content

Leads

Meta & Google

Links

Acquired

Growing

Organic

Full-stack digital growth for a cutting-edge low-code app builder

What we did

  • Wrote comprehensive SEO web content covering FAB Builder's core use cases, feature comparisons, and competitive positioning against other low-code platforms in the market
  • Created technical documentation that served dual purposes, helping existing users understand the platform while simultaneously improving search engine signals for technical queries
  • Built lead generation campaigns on both Meta and Google Ads, targeting developers, startup founders, and businesses actively seeking no-code/low-code development solutions
  • Published SEO blog content consistently, targeting informational and commercial keywords in the rapidly growing low-code/no-code space to build topical authority
  • Initiated a backlink acquisition strategy, building domain authority through guest posts, directory listings, and editorial placements in the competitive SaaS content landscape

The result

Digital presence grew across paid and organic simultaneously. Qualified enquiries from businesses seeking app-building solutions. Early search authority in a fast-growing niche.

SEO

Blogs

Social

Optimised

Meta

Lead Gen

Google

Intent

Digital foundation built for a manufacturing leader

What we did

  • Wrote and published SEO web content highlighting Aquastar's product expertise, manufacturing capabilities, and industry authority in the uPVC roof piping segment
  • Created SEO blog content around high-intent topics, roof pipe installation guides, rainwater harvesting systems, and uPVC technology comparisons that their target audience actively searches for
  • Executed Social Media Optimisation, building Aquastar's presence on platforms where contractors, architects, and builders actively research and specify materials
  • Acquired strategic backlinks from industry-relevant domains, construction publications, architecture directories, and building material comparison sites
  • Implemented Meta and Google Ads campaigns for targeted lead generation, reaching contractors and builders in specific geographic markets with intent-based targeting

The result

Digital presence cemented in competitive manufacturing space. SEO established authority in uPVC roof piping. Paid campaigns provided direct lead generation alongside organic growth.

50+

Calls in 8 Days

₹30.51

Avg. CPC

311

Impressions

8 days

Timeline

50+ bookings in 8 days at ₹30.51 CPC, target was ₹45

What we did

  • Launched Google Search Ads targeting wellness, spa, and retreat keywords specifically for the Shillong market, a niche geographic area with limited competition but high seasonal demand
  • Implemented tight geo-targeting limited to Shillong and nearby areas only, ensuring zero budget waste on audiences outside the serviceable area
  • Wrote ad copy specifically around the unique wellness retreat positioning, differentiating from generic spa campaigns by emphasising the retreat experience and exclusivity
  • Configured location extensions and call extensions for immediate enquiry actions, making it as easy as possible for interested prospects to book or call directly from the search results

The result

58 clicks, 311 impressions, ₹30.51 average CPC on ₹1,770 spend in just 8 days. More than 50 qualified enquiries and booking calls generated within the first week of going live. CPC delivered at 32% below the client's target of ₹45. Demonstrated that niche wellness properties in Tier 2 cities can achieve strong results on small budgets with precise keyword strategy.

Website

Designed & Dev

SEO

On & Off Page

Social

Management

Backlinks

Built

Complete digital ecosystem built from the ground up for a financial education platform

What we did

  • Designed and developed the full website with intuitive UI/UX, specifically optimised for financial content consumption, trust-building, and lead generation
  • Wrote and published SEO web content optimised for financial literacy keywords, targeting people actively searching for personal finance education and guidance
  • Implemented on-page and off-page SEO with consistent blog publishing, building topical authority in the competitive financial education space
  • Managed Social Media Optimisation for brand visibility and thought leadership, establishing Paisa Gyan's presence on platforms where their target audience consumes financial content
  • Executed a backlink acquisition strategy to build domain authority, securing placements on finance blogs, education directories, and relevant editorial publications

The result

Full digital infrastructure built and launched. Paisa Gyan went from no online presence to a functional, SEO-ready financial education platform with consistent content output and a growing social media presence. Foundation set for long-term organic growth in the financial education niche.

3

Countries

B2B

Industrial

SEO

Content

Social

Copywriting

International SEO, technical content, and social copywriting for industrial B2B clients across Asia-Pacific, China, and South America

What we did

  • Primem Tec (Singapore): Wrote SEO web content and social media copywriting for a water treatment / industrial company, improving search visibility for PVDF membrane keywords across the Asia-Pacific region
  • Reyes Centrifuge / Reyes Machinery (China): Developed SEO content and social copywriting in English, elevating the online presence for English-speaking international buyers searching for industrial centrifuge equipment
  • Dorance (South America): Created an SEO content strategy and copywriting in Spanish, establishing search authority for bridge crane and rail track equipment in the Spanish-language industrial market

The result

All three clients saw improved search visibility in their respective markets and languages. Demonstrated our ability to execute technical SEO content across multiple languages, industries, and geographies, from PVDF membranes in Singapore to bridge cranes in South America.

UGC

Video Production

Lower

CPL vs Studio

Higher

Engagement

Meta

Ad Integration

UGC-style video creatives for real estate Meta campaigns, consistently outperforming polished studio ads in A/B tests

What we did

  • Produced UGC-style video creatives specifically designed to run as property ads on Meta, understanding that real estate ads perform best when they feel authentic rather than over-produced
  • Created lifestyle-driven content positioning Alliance Manchester's Uttarakhand property as an aspiration, not just a transaction, spokesperson walkthroughs, location footage, and authentic testimonial-style content
  • Delivered ad-ready edits in multiple formats, vertical and horizontal cuts optimised for Meta feed, Reels, and Stories placements to maximise reach across all ad positions
  • Integrated creatives directly into live Meta campaigns, with performance tracked per creative variant, allowing data-driven iteration on hooks, formats, and messaging angles

The result

UGC videos consistently outperformed polished studio ads in A/B tests, delivering lower CPL, higher engagement rates, and better landing page click-through. Validated the authentic content-first approach for luxury real estate advertising.

Showing 17 of 17 case studies

Figures reflect documented campaign performance for the periods reported.

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